If you snooze you lose (UX case study)

WAKE UP! — ALARM — YOU SNOOZE YOU PAY

Do you hit snooze too many times in the morning?

This snooze button hits back!

Become a morning person!

Stop snoozing now by making it a financial pain.

Some of us are just naturally morning people — getting up at the crack of dawn with ease and good cheer. Others aren’t so lucky. Hearing the sound of their alarm can bring on a feeling of dread, causing them to hit the snooze button over and over again.

they have a solution for constantly late-night owls who have trouble getting up at that first reveille: If you want to hit the snooze button, you have to pay up.

RESEARCH

I found the graph below quite interesting. It shows a percentage of respondents worldwide who used select tactics to ensure a good night’s sleep as of 2020

Percentage of people using Alarm categorized by age

User Journey

The key insight from the morning task analysis was that snoozes alarm three times before getting up. That is an average of 15–20 minutes of pure snoozing!

Here are the Three main pain points (based on user data) that I was solving for:

1.People’s habit of repeatedly hitting snooze

2. People’s inability to value time

3. Having no fear of loss of money

Wireframes

Mid-Fi Wireframe

By prototyping early and often, it’s much easier to catch errors and make changes. As designers, especially when it comes to visual work, it can be easy to grow attached to your own design

It’s an area I’m working on — to crave critique and not get attached to designs. Because ultimately, the experience I create will be much better if the user is involved throughout the process.

Visuals

Colour Palette

Visuals

When you hit snooze

Alarm Screen

Set up your Alarm

Takeaways

1. Layer names and components are your friends — don’t leave your friends behind! As I dove deeper into the UI process, I found it challenging to remember to label my layers. I recognize the importance of this step, especially as prototypes get more complex, so I know this will be a growth area for me.
2. Patience. As I am still in the early stages of UI learning, I found myself getting frustrated when what I was clicking wasn’t performing the way I imagined it to perform.
3. Prototype, test, prototype, test. Each project has repeatedly shown the value of bringing in the user early and often.